RESEARCH, RESEARCH AND LOTS OF RESEARCH!!!

       LOTS AND LOTS OF RESEARCH AND BRAINSTORMING SESSIONS WERE HELD TO CHECK:

a)      COMMERCIAL VIABILITY OF THE PROJECT
b)      TO CHECK STRENGTH AND WEAKNESS OF COMPETITORS (SWOT ANALYSIS)
c)       TO DEVELOP MARKETING STRATEGY AND UNIQUE SELLING PREPOSITION (USP) FOR OUR PRODUCT.

RESEARCH STRATEGIES:

a)      100 PEOPLE WERE SURVEYED BY USING ‘QUESTIONNAIRE THROUGH ENUMERATOR’ METHOD. EXTENSIVE QUESTIONNAIRE WAS PREPARED FOR THE SAME.
b)      ON LINE SHOPPING TECHNIQUE WERE STUDIED.
c)       MALLS, LOCAL MARKETS AND SELLING ON OCCASIONS WERE OBSERVED TO LEARN SELLING TEQNIQUES.
BRAINSTORMING SESSIONS WERE HELD TO DECIDE ON CATEGORIES OF T-SHIRTS, TARGET MARKET, SELLING TEQNIQUES, OCCASIONS AND LOCATION OF SELLING, SOURCE OF RAW MATERIAL e.g. T-SHIRTS, TRANSFER SHEETS, DESIGNING ETC.

BRAINSTORMING SESSIONS GOING ON IN THE SCHOOL PREMISES

 

VVSTROCKS LOGO 

 100 PEOPLE WERE SURVEYED WITH THE HELP OF EXTENSIVE QUESTIONNAIRE PREPARED 

Research!  Part 2

a) Copy of questionnaire used for the surey

b) Selling techniques were observed -T-shirts being sold on JANMASHTAMI BY ISKCON  – BIRTHDAY OF LORD KRISHNA – ONE OF THE MAIN FESTIVALS IN INDIA